Pengaruh Kualitas dan Kepuasan Layanan Terhadap Loyalitas Konsumen di KFC Jl.Sudirman Yogyakarta
Consumers consume not only the tangible product but also service, which is intangible. In dinamic and competitive business environment, service quality become very important variable in determining the success of a business. Service quality will lead to customer satisfaction which later generates cu...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |