Faktor-Faktor Pembentuk Kepercayaan Terhadap Merek dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Mahasiswa Universitas Gadjah Mada Pengguna Merek Aqua di Yogyakarta)
Brands are important in the consumer market. They are the interface between and the company, and consumers may develop loyalty to brands. This study proposes that trust in a brand is important and is a key faktor in the development of brand loyalty. Factors hypothesized to influence trust in a br...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |