PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN IMPULS DAN PERBANDINGANNYA DENGAN PEMBELIAN TIDAK DIRENCANAKAN DI MINIMARKET
This research designed to reveal impulse buYing as interesting phenomena in shopping behaviour. Began with Du Pont research in 1940, research to understanding the phenomena and its process decision making still in progress. There still problems behind it modelling. The first problem that founded is...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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