| Summary: | This research designed to reveal impulse buYing as interesting phenomena in shopping
behaviour. Began with Du Pont research in 1940, research to understanding the
phenomena and its process decision making still in progress. There still problems behind
it modelling. The first problem that founded is about the definition of impulse buying and
the different with other concepts, which is unplanned buying. The second problems are
about the determinant for impulse buying, which is affect by store environment or by
people traits on impulsiveness. Observation will continue with the consequences of
impulse buying. This researchfound that impulse buying has different determinant and
consequences compare to unplanned buying. The quantitative research followed by
qualitative research to gain more confirmation and insight. Discussion on conceptualtheoretical, practice, and future research offered in the last section based on
experimental research.
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