Measuring Customer-based Brand Equity: Empirical Evidence From Sports Footwear Market in Indonesia
Brand is a powerful tool to attract more consumers to buy particular products. Some may even regarded it as equity as it can add values to the products. This study seeks to examine the practicality and applications of a customer-based brand equity model in sports footwear market in Indonesia based o...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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