FACTORS AFFECTING THE DEMAND OF SMARTPHONE AMONG STUDENTS IN UNIVERSITAS GADJAH MADA
Smartphone is commonly discussed among university students, with no exception for students in Universitas Gadjah Mada, Yogyakarta, Indonesia. With abundant choices of smartphones in the market, it will be interesting to study which factors that affecting student�s purchase intention toward smartph...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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