PRICE AND BRAND NAME AS INDICATORS OF QUALITY DIMENSIONS FOR GENERIC DRUGS
Health care expenditures are one of the biggest concerns for many countries, including Indonesia, and the introduction of generic drug can lead to significant savings as drugs make up a large portion of health budgets. However, Indonesian consumers� preference of branded drug over generic drug is...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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