ANALISIS STRATEGI BISNIS ENGLISH FIRST CIBUBUR DALAM MENINGKATKAN LOYALITAS PELANGGAN
Customer loyalty is important for the survival of a business. Since loyal customers understand the product they purchased, make repeated purchases, and spread it to others. Customer loyalty relates to customer retention which represents a percentage of number of customers who perform a number of rep...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | Customer loyalty is important for the survival of a business. Since loyal
customers understand the product they purchased, make repeated purchases, and
spread it to others. Customer loyalty relates to customer retention which
represents a percentage of number of customers who perform a number of
repeated purchases in a certain period.
English First (EF) Cibubur has a quite low customer retention rate. This
study was done by this condition. This study analyzed the effect of competitive
strategy from EF Cibubur to its customer retention rate, and also identified the
SWOT of EF Cibubur. Thus this SWOT was used to determine the basic steps that
applicable to EF Cibubur in the effort to raise the level of customer retention.
As the result of this study, it may conclude that strategy that currently
applied in EF Cibubur was less effective in retaining existing customers.
Improving quality in both services and products and being consistent in
innovating is an alternative strategy that can be applied by EF Cibubur as an
effort to improve customer retention rates. |
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