FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE
The concept of bancassurance or bank-partnership in terms of insurance product marketing is one of the new approaches of insurance business that has been growing rapidly. This concept provides friendly-services to customers in the form of one stop service, as well as improves better mutualism relati...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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