FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE
The concept of bancassurance or bank-partnership in terms of insurance product marketing is one of the new approaches of insurance business that has been growing rapidly. This concept provides friendly-services to customers in the form of one stop service, as well as improves better mutualism relati...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| author | , Haryo Pamungkas, SH. , Dr. Tarsisius Hani Handoko, M.B.A. |
| author_facet | , Haryo Pamungkas, SH. , Dr. Tarsisius Hani Handoko, M.B.A. |
| author_sort | , Haryo Pamungkas, SH. |
| collection | UGM |
| description | The concept of bancassurance or bank-partnership in terms of insurance product marketing is one of the new approaches of insurance business that has been growing rapidly. This concept provides friendly-services to customers in the form of one stop service, as well as improves better mutualism relationships between insurance company and banks, in order to promote their service and marketing together. Bancassurance which established by PT Asuransi Jiwa Manulife Indonesia, is one of the clear sample where such a concept is growing in a very short period recently and, moreover become one of the key for PT Asuransi Jiwa Manulife Indonesia
business, since this concept providing the biggest portion of revenue.
The rapid growth of bancassurance business is affected from several factors, both internally and externally. Internal viewpoints consist of service quality, human resources, company concept and system, as well as financial power. The external viewpoint is related to the positive trends (momentum) of the growth of this concept in wider environments. However, the most important thing to keep the positive growth of this business is strategic values that can be a solid borderline for all related elements in the business activities. Such values are among others the determination of clear vision and mission, objectives, service target, and future development, and
to determine those values, the company can obtain it through the value based strategy.
Value based strategy is an approach of producing strategic values for company |
| first_indexed | 2024-03-13T22:52:45Z |
| format | Thesis |
| id | oai:generic.eprints.org:120409 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:52:45Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1204092016-03-04T08:38:42Z https://repository.ugm.ac.id/120409/ FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE , Haryo Pamungkas, SH. , Dr. Tarsisius Hani Handoko, M.B.A. ETD The concept of bancassurance or bank-partnership in terms of insurance product marketing is one of the new approaches of insurance business that has been growing rapidly. This concept provides friendly-services to customers in the form of one stop service, as well as improves better mutualism relationships between insurance company and banks, in order to promote their service and marketing together. Bancassurance which established by PT Asuransi Jiwa Manulife Indonesia, is one of the clear sample where such a concept is growing in a very short period recently and, moreover become one of the key for PT Asuransi Jiwa Manulife Indonesia business, since this concept providing the biggest portion of revenue. The rapid growth of bancassurance business is affected from several factors, both internally and externally. Internal viewpoints consist of service quality, human resources, company concept and system, as well as financial power. The external viewpoint is related to the positive trends (momentum) of the growth of this concept in wider environments. However, the most important thing to keep the positive growth of this business is strategic values that can be a solid borderline for all related elements in the business activities. Such values are among others the determination of clear vision and mission, objectives, service target, and future development, and to determine those values, the company can obtain it through the value based strategy. Value based strategy is an approach of producing strategic values for company [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Haryo Pamungkas, SH. and , Dr. Tarsisius Hani Handoko, M.B.A. (2013) FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60440 |
| spellingShingle | ETD , Haryo Pamungkas, SH. , Dr. Tarsisius Hani Handoko, M.B.A. FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE |
| title | FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE |
| title_full | FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE |
| title_fullStr | FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE |
| title_full_unstemmed | FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE |
| title_short | FORMULASI STRATEGI BERBASIS NILAI PT ASURANSI JIWA MANULIFE INDONESIA UNIT BISNIS BANCASSURANCE |
| title_sort | formulasi strategi berbasis nilai pt asuransi jiwa manulife indonesia unit bisnis bancassurance |
| topic | ETD |
| work_keys_str_mv | AT haryopamungkassh formulasistrategiberbasisnilaiptasuransijiwamanulifeindonesiaunitbisnisbancassurance AT drtarsisiushanihandokomba formulasistrategiberbasisnilaiptasuransijiwamanulifeindonesiaunitbisnisbancassurance |