EVENT BASED MARKETING STUDI KASUS TELEMARKETING BANCASSURANCE CARD BUSINESS PAD A PT BANK DANAMON INDONESIA
Bancassurance is the cooperation between bank and insurance company to sell insurance product to Bank�s customers. Bancassurance products can be sold by sales forces in the Bank�s branches or through Telemarketing. Bank Danamon has cooperation with AIA Insurance, ACE Insurance, Cigna Insurance,...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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