Analisis Pengaruh Manfaat Utilitarian dan Hedonik pada Kepuasan dan Loyalitas Pelanggan Member dan Non Member Centro Department Store
Shopping is an activity that consumers do to obtain benefits. The aim of this research is to examine how utilitarian and hedonic benefits achieved from shopping affect the customer�s satisfaction, loyalty, and word-of-mouth. This research also aims to see if there is any difference between member...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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