MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY. A cose study of Monsterjelly and Semerbak Coffee
The current world economic situation forces entrepreneur to become smarter in selecting strategy to grow their business. Franchise is considered to be an effective instrument for investment, as only with limited start-up capital, the venture can provide with continuous earnings, providing its well o...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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