MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY. A cose study of Monsterjelly and Semerbak Coffee
The current world economic situation forces entrepreneur to become smarter in selecting strategy to grow their business. Franchise is considered to be an effective instrument for investment, as only with limited start-up capital, the venture can provide with continuous earnings, providing its well o...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797033370004226048 |
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| author | , Paksi Dewandaru , Nurul Indarti, Sivilokonom. Cand. Merc., Ph.D. |
| author_facet | , Paksi Dewandaru , Nurul Indarti, Sivilokonom. Cand. Merc., Ph.D. |
| author_sort | , Paksi Dewandaru |
| collection | UGM |
| description | The current world economic situation forces entrepreneur to become smarter in
selecting strategy to grow their business. Franchise is considered to be an effective
instrument for investment, as only with limited start-up capital, the venture can
provide with continuous earnings, providing its well operated. Franchising is an
entrepreneurial option toward the creation and development of ventures. Monsterjelly
and Semerbak Coffee are some of the companies that use franchising as their growth
strategies. This paper analyzes these two companies to have better understanding
about the motive why the company chooses to franchise their business. |
| first_indexed | 2024-03-13T22:52:53Z |
| format | Thesis |
| id | oai:generic.eprints.org:120450 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:52:53Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1204502016-03-04T08:41:53Z https://repository.ugm.ac.id/120450/ MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY. A cose study of Monsterjelly and Semerbak Coffee , Paksi Dewandaru , Nurul Indarti, Sivilokonom. Cand. Merc., Ph.D. ETD The current world economic situation forces entrepreneur to become smarter in selecting strategy to grow their business. Franchise is considered to be an effective instrument for investment, as only with limited start-up capital, the venture can provide with continuous earnings, providing its well operated. Franchising is an entrepreneurial option toward the creation and development of ventures. Monsterjelly and Semerbak Coffee are some of the companies that use franchising as their growth strategies. This paper analyzes these two companies to have better understanding about the motive why the company chooses to franchise their business. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Paksi Dewandaru and , Nurul Indarti, Sivilokonom. Cand. Merc., Ph.D. (2013) MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY. A cose study of Monsterjelly and Semerbak Coffee. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60481 |
| spellingShingle | ETD , Paksi Dewandaru , Nurul Indarti, Sivilokonom. Cand. Merc., Ph.D. MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY. A cose study of Monsterjelly and Semerbak Coffee |
| title | MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY.
A cose study of Monsterjelly and Semerbak Coffee |
| title_full | MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY.
A cose study of Monsterjelly and Semerbak Coffee |
| title_fullStr | MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY.
A cose study of Monsterjelly and Semerbak Coffee |
| title_full_unstemmed | MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY.
A cose study of Monsterjelly and Semerbak Coffee |
| title_short | MOTTVATION FOR BNTREPRENEURS USING FRANCHISING AS GROWTH STRATEGY.
A cose study of Monsterjelly and Semerbak Coffee |
| title_sort | mottvation for bntrepreneurs using franchising as growth strategy a cose study of monsterjelly and semerbak coffee |
| topic | ETD |
| work_keys_str_mv | AT paksidewandaru mottvationforbntrepreneursusingfranchisingasgrowthstrategyacosestudyofmonsterjellyandsemerbakcoffee AT nurulindartisivilokonomcandmercphd mottvationforbntrepreneursusingfranchisingasgrowthstrategyacosestudyofmonsterjellyandsemerbakcoffee |