TESIS BRAND COMMUNITY SEBAGAI UPAYA MENDORONG BRAND AWARENESS DJARUM BLACK (Studi Tentang Black Car Community di Yogyakarta)
Data of Department of Health, which is got from WHO, show Indonesia is a country with the biggest cigarette consumer after China and Indian. On the other side, government feels has the responsibility to look out over the society health. Government makes policy which put more pressure to cigarette pr...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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