TESIS BRAND COMMUNITY SEBAGAI UPAYA MENDORONG BRAND AWARENESS DJARUM BLACK (Studi Tentang Black Car Community di Yogyakarta)
Data of Department of Health, which is got from WHO, show Indonesia is a country with the biggest cigarette consumer after China and Indian. On the other side, government feels has the responsibility to look out over the society health. Government makes policy which put more pressure to cigarette pr...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |
| Summary: | Data of Department of Health, which is got from WHO, show Indonesia is a
country with the biggest cigarette consumer after China and Indian. On the other side,
government feels has the responsibility to look out over the society health.
Government makes policy which put more pressure to cigarette producers. Besides
government, more creative competitor makes this industrial rivalry more interesting
to be studied. Paradox between government, competitor and consumer makes
cigarette producers should choose marketing strategy which not break the law yet
leave an impression at the consumer�s mind. One of strategies used is making a
community or often called with brand community. Brand community is one of
strategies used by company aimed consumer always aware towards the product. |
|---|