FAKTOR FAKTOR YANG MEMPENGARUHI NIAT INDIVIDU UNTUK MENGGUNAKAN B2C M-COMMERCE
This study aims to examine empirically the influence of factors that affect individual intentions to use B2C. This study develops previous research by combining constructs in research Khalifa and Shen (2008) on the development of m-commerce with the study of Lu and Su (2009). This study uses the com...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |