| Summary: | This study aims to examine empirically the influence of factors that affect
individual intentions to use B2C. This study develops previous research by
combining constructs in research Khalifa and Shen (2008) on the development of
m-commerce with the study of Lu and Su (2009). This study uses the combined
TAM and TPB as the theoretical framework of the research model. Respondents
study involving 181 active users B2C m-commerce. Testing techniques using
Partial Least Square (PLS) with the help of SmartPLS software version 2.0.
Empirical test results indicate that a factor in the technology acceptance
model (TAM) and the Theory of planning behavior, including perceived
usefulness, perceived ease of use, subjective norm and compatibility significantly
influence individual intentions in using B2C m-commerce. In addition to the
ability to use Mobile Phone factors also significantly influence the excitement and
anxiety perceived ease of use. As for the anxiety and excitement factor was not
exhibited significantly affect the individual intention to use m-commerce B2C.
The results of this research can provide an important contribution to
business success in applying the model for B2C m-commerce business by utilizing
information technology as an effective media in the successful realization of the
purpose of business. Development of m-commerce B2C users can be used for
obtain more customers.
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