ANALISIS PENGARUH REPUTASI MEREK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PRODUK KIMIA FARMA PADA APOTEK DI KOTA MEDAN
Customer loyalty due to the influence of satisfaction / dissatisfaction with the brand accumulated continuously. Some Kimia Farma products that sold at Medan in 2012 decreased by 6.78% compared to sales in 2011. The most customers PT Kimia Farma Trading & Distribution (KFTD) Medan is pharmacy,an...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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