Analisis Penggabungan Model Penerimaan Teknolog (Technology Acceptance Model) dengan Teori Kegunaan dan Gratifikasi (Uses and Gratifications Theory) terhadap Niat Membeli Produk secara Online
Technology Acceptance Model (TAM) is a model developed to analyze the factors that influence the acceptance of the use of computer technology. The purpose of this study was to develop and test a theoretical model of the effects of intrinsic and extrinsic motivation on user acceptance of online purch...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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