PENGARUH NEGARA ASAL DESAIN DAN NEGARA ASAL PEMBUATAN PRODUK PADA KUALITAS YANG DIPERSEPSIKAN DENGAN KETERLIBATAN SEBAGAI PEMODERASI : SEBUAH STUDI EKSPERIMEN
This study examines the effect of country of design and country of manufacturing�s product on perceived quality with involvement as moderating variable. The laboratory experiments were conducted with a 2x2x2 factorial design. This study used undergraduate students from universities in Daerah Istim...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |