Pengaruh Kepuasan, Komitmen Kalkulatif, Komitmen Afektif, dan Kepercayaan terhadap Kesetiaan Konsumen Studi Kasus pada Pelatihan Kursus Bahasa ELTI di Yogyakarta
Increasingly organization are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational exchange such as customer satisfaction, as well as calculative commitment, affective cimmitment and tr...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |