Pengaruh Getok Tular Elektronik Pada Citra Merek dan Minat Beli Konsumen Produk Telepon Cerdas
The development of information technology in the era of globalization is now making it easier for consumers to search for information about a product, and eventually will be able to influence the purchase decisions of consumers. Internet is one of the platform that can be used for searching informat...
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Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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