Pengaruh Getok Tular Elektronik Pada Citra Merek dan Minat Beli Konsumen Produk Telepon Cerdas

The development of information technology in the era of globalization is now making it easier for consumers to search for information about a product, and eventually will be able to influence the purchase decisions of consumers. Internet is one of the platform that can be used for searching informat...

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Bibliographic Details
Main Authors: , AVECINNA C A, , Bayu Sutikno, M.S.M., ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD