STRATEGI PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA UNTUK MENINGKATKAN JUMLAH PENGUNJUNG
Museum is a permanent institution, not for profit, and serves to convey information to the public. Therefore, to increase the interest of the public to visit the museum needed a specific strategy to market the museum. So the museum can be the interesting place for visitors. Marketing strategy is a w...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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