| Summary: | Museum is a permanent institution, not for profit, and serves to convey
information to the public. Therefore, to increase the interest of the public to visit
the museum needed a specific strategy to market the museum. So the museum can
be the interesting place for visitors. Marketing strategy is a way of managing
strategic partnerships and positioning the company among the sellers and buyers.
So in the context of marketing strategy managing the museum, the museum had to
adjust or reposition themselves in development between the ideas with the
community manager of the museum. Activities to accommodate the museum
marketing strategy can be done with the study of museum visitors. Additionally
Vredeburg Museum also aims to revitalize that provide comfort to visitors. And
also do promotions like Travel Dialog, Talk Show, Seminar, Culture camp, and
Temporary Exhibition.
|
|---|