NORMA SUBJEKTIF, SIKAP, dan, NIAT KONSUMEN YOGYAKARTA DALAM PEMBELIAAN MAKANAN ORGANIK
This research aim to examines the roles of subjective norm, health consiuosness in predicting attitude toward buying organic food. This research also examined the effect of attitude toward buying, and importance low price to purchase intention organic food. This research was conducted using a quanti...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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