The Determinants of Key Antecedents of Customer Satisfaction, Trust and Loyalty Toward E-Commerce of Airline Industry in Indonesia
Managing customer trust, satisfaction, and loyalty of e-commerce services is very important for the long-term growth of many businesses. Previous research has shown e-commerce company experience difficulty maintaining customer loyalty because of the recent rapid growth in Business to Customer e-comm...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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