PENGARUH KEPERCAYAAN BERBASIS LAYANAN LINGKUNGAN TERHUBUNG DAN KEPERCAYAAN BERBASIS REKOMENDASI KONSUMEN PADA NIAT PEMBELIAN
Past research has shown that trust is an important factor in the context of e-commerce success. Researchers suspect, this to be the explanatory factor, why the level of e-commerce activity in Indonesia is low. Previous researchers have conceptualized trust e-commerce from e-servicescape that given s...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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