Effects of Brand Love, Personality and Image on Word of Mouth: The Case of Fashion Brand among Young Consumers in Yogyakarta
This research is a quantitative study aimed to investigate the effect of brand love, brand personality, and brand image on word of mouth. This research is a replica of previous research conducted by Ismail and Spinelli (2012), "Effects of Brand Love, Personality and Image on Word of Mouth: The...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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