Effects of Brand Love, Personality and Image on Word of Mouth: The Case of Fashion Brand among Young Consumers in Yogyakarta

This research is a quantitative study aimed to investigate the effect of brand love, brand personality, and brand image on word of mouth. This research is a replica of previous research conducted by Ismail and Spinelli (2012), "Effects of Brand Love, Personality and Image on Word of Mouth: The...

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Bibliographic Details
Main Authors:	, HUSEIN YULISAR, , Bayu Sutikno, MSM., Ph.D.
Format:	Thesis
Published:	[Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:	ETD

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