Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan Konsumen Dalam Bermain Game Online
This study investigate behavioral aspect of online gaming consumer. The major focus is on how experiential value and lifestyle affecting online gaming consumer satisfaction, particularly with regard to their social functioning and deep seated psychological needs. Using convenience sampling design pr...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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