| Summary: | This study investigate behavioral aspect of online gaming consumer. The major focus is on how experiential value and lifestyle affecting online gaming consumer satisfaction, particularly with regard to their social functioning and deep seated psychological needs. Using convenience sampling design process, data were collected on a total 150 usable questionnaires, and analyzed by multiple regression test using SPSS. The results indicate that causal relationship hold in certain experiential value and lifestyle constructs. In particular, experiental value and lifestyle play major roles that affect satisfaction among in online gamers in Yogyakarta.
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