Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan Konsumen Dalam Bermain Game Online
This study investigate behavioral aspect of online gaming consumer. The major focus is on how experiential value and lifestyle affecting online gaming consumer satisfaction, particularly with regard to their social functioning and deep seated psychological needs. Using convenience sampling design pr...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797033639393886208 |
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| author | , LUCKY ARI SUDRAJAT , Rokhima Rostiani, S.E., M.Mgt. |
| author_facet | , LUCKY ARI SUDRAJAT , Rokhima Rostiani, S.E., M.Mgt. |
| author_sort | , LUCKY ARI SUDRAJAT |
| collection | UGM |
| description | This study investigate behavioral aspect of online gaming consumer. The major focus is on how experiential value and lifestyle affecting online gaming consumer satisfaction, particularly with regard to their social functioning and deep seated psychological needs. Using convenience sampling design process, data were collected on a total 150 usable questionnaires, and analyzed by multiple regression test using SPSS. The results indicate that causal relationship hold in certain experiential value and lifestyle constructs. In particular, experiental value and lifestyle play major roles that affect satisfaction among in online gamers in Yogyakarta. |
| first_indexed | 2024-03-13T22:57:27Z |
| format | Thesis |
| id | oai:generic.eprints.org:121801 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:57:27Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1218012016-03-04T08:39:52Z https://repository.ugm.ac.id/121801/ Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan Konsumen Dalam Bermain Game Online , LUCKY ARI SUDRAJAT , Rokhima Rostiani, S.E., M.Mgt. ETD This study investigate behavioral aspect of online gaming consumer. The major focus is on how experiential value and lifestyle affecting online gaming consumer satisfaction, particularly with regard to their social functioning and deep seated psychological needs. Using convenience sampling design process, data were collected on a total 150 usable questionnaires, and analyzed by multiple regression test using SPSS. The results indicate that causal relationship hold in certain experiential value and lifestyle constructs. In particular, experiental value and lifestyle play major roles that affect satisfaction among in online gamers in Yogyakarta. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , LUCKY ARI SUDRAJAT and , Rokhima Rostiani, S.E., M.Mgt. (2013) Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan Konsumen Dalam Bermain Game Online. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61899 |
| spellingShingle | ETD , LUCKY ARI SUDRAJAT , Rokhima Rostiani, S.E., M.Mgt. Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan Konsumen Dalam Bermain Game Online |
| title | Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan
Konsumen Dalam Bermain Game Online |
| title_full | Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan
Konsumen Dalam Bermain Game Online |
| title_fullStr | Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan
Konsumen Dalam Bermain Game Online |
| title_full_unstemmed | Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan
Konsumen Dalam Bermain Game Online |
| title_short | Dampak Nilai Pengalaman dan Gaya Hidup Terhadap Kepuasan
Konsumen Dalam Bermain Game Online |
| title_sort | dampak nilai pengalaman dan gaya hidup terhadap kepuasan konsumen dalam bermain game online |
| topic | ETD |
| work_keys_str_mv | AT luckyarisudrajat dampaknilaipengalamandangayahidupterhadapkepuasankonsumendalambermaingameonline AT rokhimarostianisemmgt dampaknilaipengalamandangayahidupterhadapkepuasankonsumendalambermaingameonline |