THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT
This graduating paper aims at giving a brief information about the profil of Roemah Djawa Resort, especially the Korean-Javanese concept, good facilities and service. Furthermore, this graduating paper explain about SWOT analysis and its marketing strategy to attract the customers. The methods of co...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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