THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT
This graduating paper aims at giving a brief information about the profil of Roemah Djawa Resort, especially the Korean-Javanese concept, good facilities and service. Furthermore, this graduating paper explain about SWOT analysis and its marketing strategy to attract the customers. The methods of co...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826046699542413312 |
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| author | , INDAH AYU OKTAVIANI , Erlin Estiana Yuanti, S.S., M.A. |
| author_facet | , INDAH AYU OKTAVIANI , Erlin Estiana Yuanti, S.S., M.A. |
| author_sort | , INDAH AYU OKTAVIANI |
| collection | UGM |
| description | This graduating paper aims at giving a brief information about the profil of Roemah
Djawa Resort, especially the Korean-Javanese concept, good facilities and service.
Furthermore, this graduating paper explain about SWOT analysis and its marketing strategy
to attract the customers.
The methods of collecting the data are library research and field study. In the library
research, the writer studies several books, articles, and material from the internet which are
related to the object of research. For field studies, the writer interviews the owner,
receptionist and kitchen staff of Roemah Djawa Resort and does participatory observation in
Roemah Djawa Resort. In addition, the writer also collect the data from the guest testimonial
sheet in Roemah Djawa Resort to collect information and analyze the guest opinion about the
facilities and service in Roemah Djawa Resort.
In conclusion, Romah Djawa Resort is one of the unique resort in Yogyakarta which
offer good facilities and service. By choosing appropriate marketing strategy, it can expand
its resort in all aspects and by analyze the resort by using SWOT analysis, it can know about
the strengths, weaknesses, opportunities, and threats in Roemah Djawa Resort. |
| first_indexed | 2024-03-13T22:57:28Z |
| format | Thesis |
| id | oai:generic.eprints.org:121807 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:57:28Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1218072016-03-04T08:38:58Z https://repository.ugm.ac.id/121807/ THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT , INDAH AYU OKTAVIANI , Erlin Estiana Yuanti, S.S., M.A. ETD This graduating paper aims at giving a brief information about the profil of Roemah Djawa Resort, especially the Korean-Javanese concept, good facilities and service. Furthermore, this graduating paper explain about SWOT analysis and its marketing strategy to attract the customers. The methods of collecting the data are library research and field study. In the library research, the writer studies several books, articles, and material from the internet which are related to the object of research. For field studies, the writer interviews the owner, receptionist and kitchen staff of Roemah Djawa Resort and does participatory observation in Roemah Djawa Resort. In addition, the writer also collect the data from the guest testimonial sheet in Roemah Djawa Resort to collect information and analyze the guest opinion about the facilities and service in Roemah Djawa Resort. In conclusion, Romah Djawa Resort is one of the unique resort in Yogyakarta which offer good facilities and service. By choosing appropriate marketing strategy, it can expand its resort in all aspects and by analyze the resort by using SWOT analysis, it can know about the strengths, weaknesses, opportunities, and threats in Roemah Djawa Resort. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , INDAH AYU OKTAVIANI and , Erlin Estiana Yuanti, S.S., M.A. (2013) THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61905 |
| spellingShingle | ETD , INDAH AYU OKTAVIANI , Erlin Estiana Yuanti, S.S., M.A. THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT |
| title | THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT |
| title_full | THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT |
| title_fullStr | THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT |
| title_full_unstemmed | THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT |
| title_short | THE MARKETING STRATEGI AND SWOT ANALYSIS OF ROEMAH DJAWA RESORT |
| title_sort | marketing strategi and swot analysis of roemah djawa resort |
| topic | ETD |
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