THE DETERMINANTS OF THE SPORTS TEAM SPONSOR�S BRAND EQUITY IN INDONESIA CIRCUMSTANCES
This research is a quantitative study aimed to investigate the determinants of the sport team sponsor�s brand equity in Indonesia circumstances. This research is a replica of previous research conducted by Wang et al. (2011), �The determinants of the sports team sponsor�s brand equity, a cross...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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