Pengaruh Kualitas Layanan Terhubung pada Kepuasan Konsumen, Sikap terhadap Situs Belanja, dan Intensi Keperilakuan
The objective of this study is to enhance our understanding of e-service quality that become the consumer behavior�s driver. By gaining the understanding, e-marketing strategy can be effectively designed and ensure that the appropriate resources have been allocated to increase consumer loyalty and...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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