| Summary: | The objective of this study is to enhance our understanding of e-service quality that become the consumer behavior�s driver. By gaining the understanding, e-marketing strategy can be effectively designed and ensure that the appropriate resources have been allocated to increase consumer loyalty and build long-term relationship. Focused on non-retail centric web sites which contain an emphasis on rich information about a brand and organization, as well as possessing an online transaction capability. Some shopping web sites engaged in Indonesia fashion industry became the object of this study, namely I Wear Up, Adorable Projects, Cotton Ink, Peter Says Denim, dan Wondershoe.
Sampling design was obtained using non-probability sampling method with a purposive sampling technique - judgment sampling type. Obtained samples in this study consisted of 250 respondents who are consumer of shopping web sites. The analytical method used is quantitative by using simple and multiple regression analysis.
The results of this study indicate that environment quality, delivery quality, and outcome quality has a positive effect on e-service quality. Likewise, e-service quality has a positive effect on consumer satisfaction. E-service quality and consumer satisfaction has a positive effect on attitude towards the shopping web site. And also, e-service quality, consumer satisfaction and attitude towards the shopping web site has a positive effect on behavioral intentions.
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