PURCHASE INTENTION TOWARDS FASHION COUNTERFEIT PRODUCTS
Threat of counterfeiting is expanding globally and rapidly, it is cause by the improvement of technology, less control from the government and also increasing demand for counterfeit products. Counterfeit product not only causing loss to the government and the original manufacturer, but also damaging...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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