PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS MEREK PADA KOMUNITAS PENGGUNA SEPEDA MOTOR DI DAERAH ISTIMEWA YOGYAKARTA
The purpose of this study is to examine the affect of brand community trust, brand community affect, consciousness of kind, moral responsibility, rituals and traditions toward brand community commitment and to examine the affect of brand community commitment toward brand loyalty on motorcycle brand...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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