�ANALISIS PEMBENTUK TRUST IN BRAND SEBAGAI MEKANISME PEMBENTUK BRAND LOYALTY PADA KATEGORI PRODUK PUBLICLY CONSUMED�
This research is developed to investigate factors that affect trust in brand as a construct of brand loyalty in publicy consumed (car and motorcycle) product category of consumers in Yogyakarta. This research uses quantitative approach with survey methodology. Respondents of the research are 230 Yog...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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