ANALISIS PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI GAYA HIDUP DAN SIKAP TERHADAP PENGGUNAAN KARTU KREDIT
This study aims to testing the influence of perceived usefulness, perceived ease of use, perceived lifestyle and attitude toward using to the individual credit card usage. The data were collected from 191 credit card users from 15 provinces in Indonesia using a survey with distributed questionnaires...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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