Pengaruh Self-Discrepancy dan Money Attitude Terhadap Kecenderungan Pembelian Kompulsif dengan Nilai Materialis sebagai Variabel Moderasi
This research trying to figure out the effect of self-discrepancy and money attitude toward the tendency of compulsive buying with the use of materialism value as a moderating variable. It was included 220 Indonesian consumer as respondent by using questionnaire to collect data from the respondent a...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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