Pengaruh Self-Discrepancy dan Money Attitude Terhadap Kecenderungan Pembelian Kompulsif dengan Nilai Materialis sebagai Variabel Moderasi
This research trying to figure out the effect of self-discrepancy and money attitude toward the tendency of compulsive buying with the use of materialism value as a moderating variable. It was included 220 Indonesian consumer as respondent by using questionnaire to collect data from the respondent a...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | This research trying to figure out the effect of self-discrepancy and money
attitude toward the tendency of compulsive buying with the use of materialism
value as a moderating variable. It was included 220 Indonesian consumer as
respondent by using questionnaire to collect data from the respondent at least we
reach 213 valid questionnaire that can be used in this research.
The multiple regression was used as an anlytical tool in attempt to figure out
the direct effect between self-discrepancy and money attitude toward compulsive
buying tendency, and by using hierarchical regression as an analytical tool in
attempt to figure out the moderating effect of materialism value.
Self-discrepancy proved doesn't have significant effect toward compulsive
buying tendency as with the power prestige dimension of money attitude. But
distrust dimension otherwise have had positive and significant effect toward
compulsive buying tendency which is totally different with the previous study
which found negative and significant effect. And for the anxiety dimension of
money attitude found to be positive and significant toward compulsive buying
tendency.
Materialism value proved to have significant moderating effect toward the
link between money attitude dimension (power prestige, distrust and anxiety) and
compulsive buying tendency, but it doesn't have any moderating effect toward the
link between self-discrepancy ad compulsive buying tendency. |
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