PENGARUH KEPRIBADIAN MEREK DAN SPONSORSHIP YANG DIMODERASI OLEH KESESUAIAN ANTARA SPONSOR DAN KEGIATAN PADA EKUITAS MEREK
This thesis discussed the effect of Brand Personality and Sponsorship that was moderated by Sponsor-Event Fit on Brand Equity. The research object was Puteri Indonesia 2013 as the event and Mustika Ratu as the sponsor brand. This thesis used quantitative approach with confirmatory study design and s...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
|
| Subjects: |