COFFEE RADIO: MARKETING STRATEGI DAN SWOT ANALYSIS

This graduating paper aims at giving brief information about Coffee Radio. Then, it is to determine the marketing strategy used by Coffee Radio based on marketing mix using 7p. Additionally, this paper describes customer opinions about the place, product, price, promotion, people, process and physic...

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Bibliographic Details
Main Authors: , AMIN SRI RAHAYU, , Nur Endah Nugraheni, S.S.,MA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD