Analisis Faktor-Faktor yang Mempengaruhi Intensi Penggunaan M-Tix Sebagai Layanan Pembelian Tiket Menonton Film Bioskop Jaringan Cinema XXI Indonesia: Pendekatan Technology Acceptance Model (TAM)
This research was conducted to analyze the factors that affect to use intention of e- ticketing services provided by Cinema XXI to its customers. These factors were taken from the dimensions of Technology Acceptance Model (TAM) in the form of perceived ease of use, perceived usefulness, and subje...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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