REVITALISASI MUSEUM MELALUI KAMPANYE �GERAKAN NASIONAL CINTA MUSEUM� (Studi Kasus tentang Strategi Komunikasi Pemasaran Sosial Direktorat Pelestarian Cagar Budaya dan Permuseuman Kementerian Pendidikan dan Kebudayaan Melalui Kampanye Gerakan Nasional Cinta Museum)
Since the beginning of Indonesian independence, the government has put museum as one of the important institutions in the nation�s cultural development. Museum was established for the sake of cultural heritage preservation in order to foster and develop a national culture, as well as a means of no...
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[Yogyakarta] : Universitas Gadjah Mada
2013
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