KREDIBILITAS BRAND ENDORSER (Penilaian Konsumen Terhadap Kredibilitas Agnes Monica Sebagai Brand Endorser)
Along with the increasing competition in the marketing world, consumers are becoming more selective in their purchasing decisions. In these conditions, it is important for companies to understand consumer behavior to establish a creative marketing communication strategy, one of which is through adve...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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