EVALUASI MANAJEMEN PEMASARAN MUSEUM BENTENG VREDEBURG YOGYAKARTA
Since two decades ago, museum has experienced paradigm shift, from collection-oriented museum to visitor-oriented museum. This paradigm shift requires museum to improve their services to their visitors as well as public at large, both in its education and recreation aspects. This in turn has caused...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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